MCMXCIV MMXXIV

In celebration of its 30th anniversary, Homecore has published a table book, a manifesto of visual, stylistic and spiritual memories, a collection of “artifacts” and a reminder of the faces and graphic statements that take us back to the brand’s “street” years, in contact with the actors of hip-hop culture who accompanied its emergence, and show the evolution of its wardrobe – the portable avatar of Alexandre Guarneri’s spirit – over three decades.
In 134 pages, Homecore’s most iconic pieces are honored, along with the most influential ambassadors in its history. The brand’s relevance to its time, to all its eras, and its ability to look to the future with confidence and creative drive, to accompany the evolution of the urban man towards a daily life that is always positive and exciting.
Now more than ever, Gumjo is inseparable from the brand’s spirit, a daily routine of meditation and physical letting-go, impeccably accompanied by the clothes of a label that has remained true to itself for three decades.
The “MCMXCIV – MMXXIV WE ARE A BETTER WORLD” table book is a limited edition of 1000 copies.